Increase Adsense CPM/CPC

Recently one of my reader asked a question about the CPC he receives for each click from adsense. He is getting around 0.01$ per click (yes, its very low). He asked me to check his blog for some suggestions. I found out the possible reasons for low CPC. In this post, let me explain simple tips on how to increase Adsense CPC.

What is Adsense CPC?

CPC is ‘Cost Per Click’ in average. Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ )/2 =  0.51$. CPC is a another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).

You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be less earnings.

For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.

Monitor your Higher CTR Ad with Custom Channels:-

Channels are very important here. This gives the clear idea of which Ad slot is performing well, measure CPC, eCPM , CTR and earnings of particular ad block.Create custom channels for each ad slot in your blog and monitor the performance for  two weeks.

How this helps in increasing Adsense CPC?

• Remove the low performing Ad slot from your blog ( Decide by CTR and final earnings) for testing purpose. Now, Google may serve better ads to other two ad slots which is performing well, so your earnings will increase.

Before creating your custom channels, you may want to take some time to consider how channels can best be used on your site. Think about which metrics you would like to track - are you looking to compare performance of various ad layouts, or do you want to find out which groups of pages are generating the most clicks? When creating custom channels, we suggest that you use descriptive names for each channel, so that they are easily identifiable in your reports.

Once you've decided how you're going to use custom channels, there are two steps to creating them: first, the creation of the custom channel name; and second, adding the channel-specific code to your webpages.

To create a new custom channel name:

1. Log in to your account at https://www.google.com/adsense
2. From the links below the AdSense Setup tab, click Channels
3. Choose the appropriate product sub-tab and click the Custom Channels link
4. On the resulting page, enter a name that will help you to identify this channel later. For example, carpages or blue_skyscrapers. You can also check the targeting checkbox to have this custom channel displayed to advertisers as a targetable ad placement. If you choose to do so, you'll need to enter additional details. If not, simply continue to create a custom channel for tracking purposes only.
5. Click Add channel. Your new channel will be added to the Active Channels list.

To add the channel-specific code to your page:

1. Click the AdSense Setup page and choose the appropriate product. After choosing your ad type, format, and colors, select up to five custom channels from the Channel list by clicking the add>> link. Then click Continue.
2. Copy-and-paste the ad layout code into your webpages. The channel identifier within your code will track performance on these pages.

To track a page using a different custom channel, you'll need to update the code on that page. You can also remove all channel tracking from a page by generating ad code that specifies No channel selection and replacing it on your pages