Every product that was launched for Apple could not be separated from the letter 'i'. So, what is the meaning of this letter and should be pinned on any product name software like iTunes, iLife, iWork, as well as electronic devices such as iPod, iPhone, and iMac?
According to Steve Jobs (Apple Inc. Chairman and CEO.), Giving the name of Apple products, beginning with the letter 'i' gives meaning to the user.
i for internet
When he first announced the iMac in 1998, Apple boss Steve Jobs said the letter 'i' for Internet and 'Mac' for Macintosh. So the marriage between the Internet with their product, be the iMac.
i for individual
However, according to Jobs, the letter ' i ' does not only represent the results for the Internet. There is another meaning that can be represented by the letter 'i'', ie the individual, which refers to the personal nature of the computer; instructed, as the computer is also intended for educational purposes, information and inspiration.
' i ' which means ' I ' give the impression of a deep and personal identity refers to the owner of these Apple products. A sense of 'closeness' and the sense of 'having' separate between the owner and owned Apple products that want to build from this Apple product, and it is rarely possessed by any other product.
Opinion: Contrast to Microsoft products (Windows), which always used the word 'My' as in 'My Documents', etc.., Which in translation means 'belonging' that can not stand alone because they have no words that follow the word 'My' earlier, which means that a dependence on the owner. Thus, the 'i' to position himself as a principal subject of which is independent and can stand alone, while "My" position himself as an actor who can not stand alone and dependent.
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