Freecharge.in is creating revolutions in India by distributing free coupons to the purchases made using their website. It is ranked among the top 10 websites based on the number of transactions made per day. It does justice to URL by which it is accessed by offering the coupons absolutely “FREE”. Kunal Shah is the founder of Freecharge.in and it was officially launched on 15th August, 2010 and it became an instant success with the college crowd in India. Freecharge.in was started to show the ideal meaning of the word “Free” and this was this is how their coupons is modelled. They made sure that their customers received true value from their recharges, which would encourage repeat purchase behaviour, thereby increasing treads for the couponing partners and retailers. The real motivation to start this website is “People like free things and by offering free coupons for every purchase offer no value and there is also no effort on the customer’s part.
The Revenue Model:
The business model is based on commissions from couponing partners as well as advertising. Recharge is a “thinner-than-wafer” margin business, and so are the profits. Having said that, they are doing good in terms of recharge volume and hence the profits associated is also good. Their business model itself is very simple, clear of any hidden terms and conditions. They aim to provide maximum value to the end customer while maintaining increased footfall to the retailer. It took a while before people started believing in what we had to offer. They started with McDonalds and Barista, and today have associations with about 35 partners and the list growing by the day
Future Path:
We are all aware of instant online recharge, but with the advent of Freecharge.in, the times are changing for sure! By understanding the psyche of the pan India, we are changing the rules of the game. With the soon to be launched DTH and Data Cards, our vision is to be the ultimate ‘cult’ couponing brand.
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